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An Unmatched Video Outstream Ad Solution for Publishers
The digital video advertising market is growing fast everywhere in the world. According to the Interactive Advertising Bureau, US ad spend both in-stream and outstream are estimated at 15 billion dollars for 2018, a 20% increase from 2017 and 40% increase from 2016. Figures for 2019 will need to be looked at with care.
Banner ads can be very effective in spurring interest, but video ads offer organizations an opportunity to connect on a deeper level right from the outset, by establishing a relationship, inviting the audience into the fold, and visually educating them in an effort to curate the buying journey.
PlayWrap’s In-Content Outstream? It is an ingenious format that automatically launches when the video is shown on the screen, pauses the video when it has been played more than 50% and effortlessly merges back into the page once the ad has been finished.
PlayWrap’s latest In-Slide Outstream player enters from a user designated corner of a web page and remains statically in-view until the ad is completed. It allows user’s smooth return to their browsing experience once the ad ends by sliding the player out of the page.
When it comes to Playwrap’s Native Outstream Unit, you get more control over the ad campaign. It is designed in a way to offer a better insight into the performance of the video campaign. This Playwrap Unit sidesteps many of the diverse complications for publishers struggling today.
PlayWrap’s Outstream Waterfall is an advanced yield mechanism which gives access to the publishers to achieve better fill rates by implementing its Waterfall mechanism comprising of advanced yield algorithms which results in higher revenue for the publishers.
Publishers and advertisers love to equate Outstream Ad Units with future of video monetization. It’s not hard to see why MarTech advisor reccently listed the top ten mobile ad tech trends citing that 77% of agencies say that outstream video ads will be crucial for client success.
I am very happy by using the robust outstream video ad technology of PlayWrap. Their platform allow us to easily uplift the monetization revenue and as an marketing head of the premium publisher I am really happy to take our monetization business to the next level.