Video now accounts for more than 30% of total US digital display ad spend

Video now accounts for more than 30% of total US digital display ad spend

The digital video advertising market is growing fast everywhere in the world. According to the Interactive Advertising Bureau, US ad spend both in-stream and outstream are estimated at 15 billion dollars for 2018, a 20% increase from 2017 and 40% increase from 2016. Figures for 2019 will need to be looked at with care.

How digital video advertising will dominate the next decade

How digital video advertising will dominate the next decade

Banner ads can be very effective in spurring interest, but video ads offer organizations an opportunity to connect on a deeper level right from the outset, by establishing a relationship, inviting the audience into the fold, and visually educating them in an effort to curate the buying journey.