The digital video advertising market is growing fast everywhere in the world. According to the Interactive Advertising Bureau, US ad spend both in-stream and outstream are estimated at 15 billion dollars for 2018, a 20% increase from 2017 and 40% increase from 2016. Figures for 2019 will need to be looked at with care.
Banner ads can be very effective in spurring interest, but video ads offer organizations an opportunity to connect on a deeper level right from the outset, by establishing a relationship, inviting the audience into the fold, and visually educating them in an effort to curate the buying journey.
Publishers and advertisers love to equate Outstream Ad Units with future of video monetization. It’s not hard to see why MarTech advisor reccently listed the top ten mobile ad tech trends citing that 77% of agencies say that outstream video ads will be crucial for client success.